Course Description

Using AI in Digital Marketing (2‑Week Workshop)

Artificial intelligence is no longer optional in marketing — it’s essential. In this intensive two‑week workshop, professionals and certificate alumni will gain hands‑on experience with the tools and strategies that are reshaping the field. Participants will explore how AI supports marketing tasks, from content creation and customer segmentation to predictive analytics and campaign automation.

Through live lectures, guided practice, and collaborative discussions with the full certificate cohort, you’ll learn to apply AI responsibly and effectively, balancing innovation with ethical considerations and data privacy. By the end of the workshop, you’ll have practical experience with leading AI marketing apps and workflows, plus a digital badge to showcase your new skills.

This workshop is designed for digital marketing professionals and certificate graduates seeking to level up their expertise and stay competitive in a rapidly evolving industry.

Learner Outcomes

After successfully completing this workshop, students will be able to:

• Explain core AI concepts (machine learning, NLP, computer vision) and their role in marketing.
• Identify common applications of AI in digital marketing and evaluate their career impact.
• Assess the pros and cons of AI adoption, including ethical and privacy considerations.
• Apply AI tools for content generation, customer segmentation, SEO, PPC, email marketing, and personalization.
• Explore automation platforms, chatbots, recommendation engines, and predictive analytics.
• Integrate AI apps into marketing workflows to enhance lead generation, customer experience, and campaign optimization.
• Explore AI‑driven data visualizations to refine targeting and measure ROI.
• Earn a digital badge for AI marketing proficiency.