Course Description

Event Planning & Management is a blend of art and science. Join us in our newly streamlined program to explore both the aesthetic details which make events sparkle as well as the behind-the-scenes logistics which make events safe and functional. Successful event planners skillfully handle challenges and opportunities related to logistics, catering, audio-visual, design and décor, safety regulations and more. Learn how to effectively manage and implement these elements in order to generate positive return on investment (ROI) for your clients while maintaining a solid reputation for your business.

Course Outline

Tuition includes the following modules and coursework:

• Fundamentals of Event Planning & Management
• Site Selection & Venue Management
• Contracts
• Design the Experience
• Decor
• Focus on Food & Beverage
• Connect with Technology
• Registration & Communication
• Develop an Edge on Execution
• Capstone Project

Learner Outcomes

After successfully completing this program, students will be able to:

• Create top-quality events, from conception to execution
• Coordinate the technical aspects of an event
• Develop effective event objectives, including timeline, budget, and program
• Design an experience that enhances the event and supports the event messaging
• Solve event logistical issues including parking, safety, security, and others
• Optimize a food and beverage budget
• Execute an event utilizing best practices and proper business ethics
• Explore options for gaining event planning experience
• Identify the best practices involved in taking charge on-site and ensuring a successful relationship with staff, clients, and vendors