Course Description

Instructor: Shai Robkin, BA Economics; MBA Marketing

This course is designed for students who previously took Introduction to Behavioral Economics. The course explores in greater depth a number of themes introduced in the first course and introduces new concepts directly related to financial decision making. These include: the psychology of money, mental accounting, the pain of paying, the price of free, relativity and choice sets, the long lasting effects of decision making, fairness and reciprocity, market vs. social norms, labor and motivation, and self-discipline.

Shai (pronounced “Shy�) is a serial entrepreneur who was born and raised in Atlanta. He moved to Israel in 1976, where he and his wife opened in 1981 Israel’s first combination bookstore/coffee shop.