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Course Description

Business is built on strong relationships. The written word is a fundamental way relationships are built... or damaged. Strong writing skills help professionals persuade, inform, educate, relate, and succeed. This interactive and engaging course helps professionals put the audience first in their writing, while practicing the tips, constructs, methods, and best practices that will build strong business relationships.


Class is limited to 15 participants.

Course Outline

What will be covered: 
Lesson 1. Audience-centric writing

  • What is audience-centric writing and why is it important?
  • Writing messages that build relationships, without damaging them
  • Writing with your audience in mind


Lesson 2. Writing boosters

  • Professionalism
  • Formatting
  • Conciseness
  • Positivity
  • Clarity
  • Grammar/punctuation
  • Zing

Lesson 3. Digital writing standards

  • Avoiding bad email behaviors
  • Texting do's and don'ts
  • Social media tips

Lesson 4. Personal Writing Action Plan

  • Develop a plan to take your writing to the next level

Learner Outcomes

After this class, you will be able to:

  • Describe the key components of audience-centric writing that draw the reader in and deepen the relationship
  • Refine your writing by being more concise, using clear, thoughtful structure and language, and adjusting your style to the audience
  • Describe effective writing styles and standards for both digital and paper media
  • Create your own action plan to improve your writing effectiveness

Applies Towards the Following Certificates

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Enroll Now - Select a section below
Section Title
Better Business Writing
Type
Online (Instructor-led)
Days
W
Time
9:00AM to 4:00PM
Dates
Dec 01, 2021
Schedule and Location
Contact Hours
6.0
Location
  • Zoom (Eastern Time)
Delivery Options
Course Fee(s)
Tuition non-credit $395.00
Drop Request Deadline
Nov 24, 2021
Transfer Request Deadline
Nov 24, 2021
Instructors
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