3651 - Online Marketing Certified Associate (OMCA™) Exam Prep
Course Description
This completely online and self-paced program provides comprehensive preparation for the Online Marketing Certified Associate (OMCA™) certification exam. It includes a voucher for the OMCA™ online exam (retail value $225) and a code for two practice exams.
The requirements for OMCA™ certification include:
- A passing score on the OMCA™ exam
- A secondary degree or equivalent (e.g., High School diploma or GED)
- Either successfully completing this Test Prep Bundle or 600 hours of experience
Developed by OMCP, an industry association, the OMCA™ certification is a worldwide standard for digital marketing that verifies the skills, education, and experience necessary to drive digital marketing initiatives. More than 900 universities and training institutes teach to OMCA standards worldwide. Thousands of leading companies prefer to hire professionals with OMCA and OMCP credentials.
Courses in this program cover the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each course offers examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.
We recommend beginning with Digital Marketing Strategy first, and then other courses can be taken in any order. Upon successful completion, you can download and print a Certificate of Completion and redeem your voucher for the OMCA™ online exam.
Credits
- 0.5 IACET CEUs
- 5 ATD CI Credits
- 35.50 AMA PCM CEU Credits
- 38 ATD CI Credits
- 22.50 HRCI Credits
- 3.55 IACET CEU Credits
- 33 SHRM Credits
- 10.50 PMI PDUs
- 4.75 Business Acumen PDUs
- 0 Power Skills PDUs
- 5.75 Ways of Working PDUs
Course Outline
- Digital Marketing Strategy
- Content Marketing
- Conversion Rate Optimization
- Google Analytics 4
- Marketing Automation
- Mobile Marketing
- Paid Search (PPC)
- Search Engine Optimization
- Social Media Marketing
- Web Analytics
- OMCA™ Practice Exams