Course Description

The Semiotics of Advertisement.

Instructor: Robert Drake

Explore the hidden language of advertisements in The Semiotics of Advertisement. Every day, signs, symbols, and icons shape your choices, often without your awareness. This engaging class will reveal the subtle art of influence that advertisers masterfully employ to guide your buying behavior. Through lively discussions and examples, you’ll learn to spot these powerful semiotic cues. For those wanting to try your hand at uncovering examples, you, too, can share and showcase what you observe. Join us to sharpen your understanding of the unseen forces at play in modern advertising!

Robert Drake is a long time OLLI instructor and Artistic Director of the Academy Theatre. He also produces improv comedy, radio theatre, and occasionally works as a journalist.