Course Description

Skilled product managers are essential for any business relying on software development.

Examine product metrics and foster data-driven growth. Address customer feedback through product iterations. Identify specific growth opportunities and challenges with globalization. Learn practical techniques for managing stakeholders in any environment. Explain how to grow a product organization through leveling criteria and setting employee expectations.

• Product metrics, account management, globalization, funding, startup exits, & scaling teams
• Quarterly business reviews
• Product team leveling criteria & self evaluations

Course Outline

Course Outline

Lesson 1. GROW: Success Factors

• Product Metrics
• Adoption Rate, Retention, Revenue
• Mobile App Store Profile

Lesson 2. GROW: Pivots & Product Adaptation

• Product Pivots
• Product Adaptation

Lesson 3. GROW: Account Management Part 1

• Quarterly Business Reviews (QBRs)

Lesson 4. GROW: Account Management Part 2

• Customer Feedback Form

Lesson 5. GROW: Mergers & Acquisitions

• Mergers & Acquisitions, Diversification, Market Expansion
• Ansoff Matrix

Lesson 6. GROW: Going Global

• Global Markets, Localization, Translation
• Startup Vocabulary

Lesson 7. GROW: Funding Strategies

• Investment & Funding Strategies
• Venture Capital Perspectives

Lesson 8. GROW: Finding an Exit

• Exit Strategy, IPO, Valuation, Market Cap
• Startup Exit - Where's My Money?

Lesson 9. GROW: Scaling Teams

• Organizational Charts
• Product Leveling Guide
• Employee Expectations

Lesson 10. GROW: Case Studies

• Epic Wins & Epic Fails
• Case Studies & Personal Stories

Learner Outcomes

Learner Outcomes

• Demonstrate knowledge of product metrics, account management, globalization, funding, startup exits, & scaling teams
• Contribute meaningful product input to a quarterly business review
• Understand product team leveling criteria and write a self-evaluation