Course Description

BUILD & LAUNCH YOUR DIGITAL PRODUCT

Skilled product managers are essential for any business relying on software development.

Learn how to improve your product team’s ability to get things done. Great ideas deserve great execution. Align product managers with Agile methodologies to release more products and features faster. Avoid churn and delays with cross-team collaboration best practices and efficient processes. Learn how to write effective press releases to properly message product launches, generating interest and improving adoption.

• Software engineering methodologies & processes
• Gannt charts
• Product press releases
• Process models

Course Outline

Course Outline

Lesson 1. BUILD: Teams & Methodology

• Software Engineering Teams & Product Roles
• Software Development Methodology: Agile & Waterfall

Lesson 2. BUILD: Resources

• Buy, Build, Partner Decisions
• Contract Resources & Offshoring

Lesson 3. BUILD: Project Planning Part 1

• Project Planning: Schedules, Milestones, Deliverables
• Program Management
• Gannt Chart

Lesson 4. BUILD: Project Planning Part 2

• Status
• Scope Creep
• Phasing

Lesson 5. BUILD: Testing

• Test Planning
• Continuous Integration / Continuous Deployment (CICD)
• Change Control

Lesson 6. LAUNCH: Releases

• Release Cycle Methodology: Alpha, Beta, Generally Available (GA)
• Release Planning, Deployment, Monitoring

Lesson 7. LAUNCH: Communications & Marketing

• Communications: Internal & External
• Product Marketing: Messaging, Collateral, SEO, Events, Co-marketing

Lesson 8. LAUNCH: Client Onboarding

• Sales Engineering
• Prospecting
• Business Development & Strategic Partnerships

Lesson 9. LAUNCH: Training & Support Part 1

• Training Plan
• Documentation

Lesson 10. LAUNCH: Training & Support Part 2

• Process Modeling
• Customer Support: Warranty Period & Service Level Agreements (SLAs)

Learner Outcomes

Learner Outcomes

• Demonstrate knowledge of software engineering methodologies & processes by producing a Gannt chart
• Write a product press release
• Communicate how people will use a product by drawing a process model