Course Description

DISCOVER & DEFINE YOUR DIGITAL PRODUCT

Skilled product managers are essential for any business relying on software development.

Learn to organize ideas into a coherent roadmap for software development using a data-driven product strategy. Find the ideal level of product documentation: enough to be successful without being a burden. Empower teams with proven templates (surveys, user stories, use cases, roadmaps) for implementing effective processes and cross-team collaboration.

• Product roles and responsibilities, ideation, & market analysis
• Methods for capturing product requirements
• User stories, use cases, and product roadmaps

Course Outline

Lesson 1. Introduction to Product Management

• What is Product Management?
• The Product Lifecycle
• What is a Product Manager?
• Digital Product Manager Skills
• Product Vision

Lesson 2. DISCOVER: Ideation

• Core Competencies
• Business Cases
• Facilitation & Communication
• Backlog

Lesson 3. DISCOVER: Ideation

• Data-Driven Strategy
• Product Survey
• Prioritizing Results

Lesson 4. DISCOVER: Market Analysis

• Market Size
• Competitive Analysis

Lesson 5. DISCOVER: Monetization

• Monetization
• Pricing Strategies
• Product Differentiation

Lesson 6. DEFINE: Functional Requirements Part 1

• User Stories
• User Story Mapping

Lesson 7. DEFINE: Functional Requirements Part 2

• Use Cases

Lesson 8. DEFINE: Functional Requirements Part 3

• Alternative Functional Requirements Documents
• Product Requirements Document (PRD)
• Key Performance Indicators (KPIs) & Data Tools

Lesson 9. DEFINE: Functional Requirements Part 4

• Prioritization
• Minimum Viable Product (MVP)

Lesson 10. DEFINE: Functional Requirements

• Roadmaps
• Flexibility & Product Adaptation

Learner Outcomes

• Demonstrate knowledge of product roles and responsibilities, ideation, & market analysis
• Demonstrate methods for capturing product requirements
• Write user stories, use cases, and product roadmaps