Course Description

Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. Through a variety of instructive techniques, including subject matter expert videos and case-study scenarios, this course provides learners with the knowledge and resources to be more effective professionals.

Please note: Access to this course will be granted as soon as possible but may take up to 1 business day.

Credits

• 0.3 IACET CEUs
• 3 HRCI Credits
• 3 SHRM PDCs
• 3 ATD CI Credits
• 3 AMA PCM CEUs

Learner Outcomes

After this class, students will be able to: 

• Define conversion rate and the many factors that contribute to it
• Identify the components of a digital marketing campaign and the role each component plays in conversion rate optimization
• Identify strategies for enhancing conversion rates
• Demonstrate successful application of the concepts learned to real-world scenarios