Course Description

Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge students to apply what they have learned.

Please note: Access to this course will be granted as soon as possible but may take up to 1 business day. 

Credits

• 0.3 IACET CEUs
• 3 HRCI Credits
• 3 SHRM PDCs
• 3 ATD CI Credits
• 3 AMA PCM CEUs

Learner Outcomes

After this class, students will be able to:

• Address SEO as a business process, identifying how it fits within traditional communications and marketing roles
• Define the components of a web page and how each contributes to search engine rankings
• Describe how search engines find and rank web site content
• Identify strategies for enhancing search engine ranking
• Demonstrate successful application of the concepts learned to real-world scenarios