3146 - Strategic Marketing for Entrepreneurs
4803328
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Course Description
This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process.
Students have 90 days from the day they are granted access to complete this course.
Please note: Access to this course will be granted as soon as possible but may take up to 1 business day.
Credits:
- 0.5 IACET CEUs
- 5 SHRM PDCs
- 5 HRCI Credits
- 5 ATD CI Credits
Learner Outcomes
After this class, you will be able to:- Describe the role of strategy and marketing in an entrepreneurial setting
- Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter
- Explain marketing basics, including the marketing process and the Four P's
- Discuss the role of marketing in the discovery stage of a new venture
- Describe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs
- Discuss the role of strategic planning in the entrepreneurial process
- Describe the key elements of a marketing plan
- Outline the factors for success in creating a new venture business plan
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