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Course Description

Instructor: Shai Robkin

This course explores many of the ideas featured in the second season of the NBC show “The Irrational.” Students need not watch the show to enjoy the class but doing so will enhance the experience. (Episodes can be watched by purchasing individual episodes or all of season 2 from Amazon and other streaming platforms.  Instructor recommends purchase of the entire season, which includes 18 episodes, as he will, in all likelihood, offer a future course based on episodes that come after the episodes covered in this class.) Participation in The Irrational Part 1 and The Irrational Part 2 classes, which covered through Season 2, Episode 3, is not needed for participation in this class. We will also examine some of the new and emerging research into the underlying forces, many unknown to our conscious minds, that drive individual and collective societal behaviors, focusing on the work of behavioral economists, social psychologists and neuroscientists. Where applicable, we’ll see what behavioral scientists have to say about some of the most important and often divisive issues of the day and their possible implications for public policy.

It is not necessary to have taken the prior course.

 

Bio: Shai (pronounced “Shy”) Robkin works with small and mid-size business executives to leverage the power of behavioral economics. A serial entrepreneur, Shai, together with his wife Judy, opened in 1981 Israel’s first combination bookstore/coffee shop. They returned to Atlanta in 1984 to care for aging parents, using the proceeds from the sale of the Israeli store to acquire Vernon, a manufacturer and distributor of library supplies. Vernon’s technology division was sold in 2011 to One Equity Partners, a division of JP Morgan. The library supplies part of the company was sold in June 2019. He is an active volunteer on behalf of a number of causes, including instant runoff/ranked choice voting and living kidney donation. His work as a behavioral economist led him to explore behavioral science in general and to start and lead a social psychology podcast club.

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Section Title
The Irrational and More, Part 3 (Shai Robkin)
Type
Classroom
Days
W
Time
10:00AM to 11:00AM
Dates
Jan 07, 2026 to Jan 28, 2026
Schedule and Location
Contact Hours
4.0
Location
  • Century Center
Delivery Options
Course Fee(s)
Tuition non-credit $40.00 Click here to get more information
Drop Request Deadline
Dec 31, 2025
Transfer Request Deadline
Dec 31, 2025
Section Title
The Irrational and More, Part 3 (Shai Robkin)
Type
Online (Instructor-led)
Days
W
Time
10:00AM to 11:00AM
Dates
Jan 07, 2026 to Jan 28, 2026
Schedule and Location
Contact Hours
4.0
Location
  • Zoom (Eastern Time)
Delivery Options
Course Fee(s)
Tuition non-credit $40.00 Click here to get more information
Drop Request Deadline
Dec 31, 2025
Transfer Request Deadline
Dec 31, 2025
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